Technological Progress and Latent Demand

Xiao Huang: DOORM, how does technological progress uncover consumers’ latent demand?

DOORM: Technological progress can reveal latent demands that consumers themselves are not aware of. Christensen argues that companies focused on existing market demands may stagnate because they fail to anticipate and meet these emerging needs, whereas innovators can open up entirely new markets through new technologies.[Float-Menu id=”1″]